Uzbekistan’s Tourism Achievements in 2024 and Vision for 2025: A…

Uzbekistan’s tourism sector flourished in 2024, hosting 10.2 million international visitors with revenues of $3.5 billion, a 1.5-fold increase from 2023. Infrastructure improvements included new hotels and travel agencies, alongside enhanced global visibility through media partnerships. The country aims for 11 million arrivals and $3.8 billion in revenue in 2025, underpinned by the Uzbekistan Tourism Strategy 2040.

In 2024, Uzbekistan’s tourism sector thrived with a substantial influx of international visitors, resulting in 10.2 million foreign tourists and $3.5 billion in revenue, representing a 1.5-fold increase from 2023. Growth was particularly pronounced from markets such as China (+80%), Italy (+50%), India (+60%), and Germany (+20%). Domestic tourism also saw success, with 22.7 million visits recorded through the ‘Travel Around Uzbekistan!’ initiative, and measures to support individuals with disabilities were implemented, benefiting 18,100 individuals.

To meet the rising demand, Uzbekistan expanded its tourism infrastructure in 2024, adding 124 hotels and 239 hostels, bringing the total to over 6,100 accommodations with 161,000 beds. Established international hotel brands made their debut in key cities like Tashkent and Samarkand. The establishment of 866 new travel agencies also contributed to the industry, increasing the tally to 3,686. Furthermore, the country trained 700 new certified guides, resulting in a total of 3,200 licensed professionals.

Uzbekistan amplified its global tourism presence through media partnerships and participation in international expos in 2024. Collaborations with notable platforms such as BBC, CNN, and National Geographic enhanced visibility. The country engaged with online travel agencies like Ctrip and Holiday Factory and actively participated in 22 international travel fairs across 19 nations. A major promotional campaign was the “Year of Uzbekistan Tourism in China” launched in December 2024, which included roadshows in cities like Xi’an and Shanghai.

The country led the initiative for the ‘Central Asian Tourist Ring,’ aimed at lengthening visitor stays within the region. The Tashkent International Tourism Fair in 2024 attracted over 20,000 attendees and exhibitors from multiple countries like Georgia, Kazakhstan, and India. Uzbekistan also garnered significant international recognition, earning the title of “Second Best Destination” for tourism revenue growth from the UN World Tourism Organization and receiving the ‘Best Developing Destination’ award at the Wanderlust Reader Travel Awards.

Looking ahead to 2025, Uzbekistan sets ambitious targets with the Uzbekistan Tourism Strategy 2040 guiding its sustainable growth. Strategic goals include enhancing hospitality infrastructure, increasing travel agencies, and launching specific marketing campaigns for the USA and China. The country anticipates over 11 million international arrivals and a revenue expectation of $3.8 billion. Furthermore, plans to host over 20 cultural events in China and CIS countries underline its dedication to promoting tourism.

Uzbekistan has made remarkable strides in its tourism sector during 2024, marked by significant increases in both international arrivals and revenue, as well as infrastructure expansion and recognition on the global stage. With a clear vision for sustainable growth and a focus on enhancing its appeal in 2025, Uzbekistan aims to solidify its position as a leading global travel destination while continuing to invest in accessibility and tourism development across the region.

Original Source: www.travelandtourworld.com