Nissan Magnite Launches in Saudi Arabia: A West Asia Debut

Nissan launched the Magnite in Saudi Arabia, marking its West Asia debut with the first left-hand-drive model. The vehicle, manufactured in Chennai, has sold over 150,000 units globally since its 2020 launch, showcasing expansion capabilities to new markets.

Nissan has officially launched the Magnite SUV in Saudi Arabia, marking its debut in West Asia. This event is significant as it introduces the first left-hand-drive (LHD) model of the Magnite globally. The unveiling occurred in Riyadh, emphasizing Nissan’s commitment to its global strategy of adapting the vehicle to meet various market demands.

The Nissan Magnite is manufactured at the Alliance Plant in Chennai, India. Since its introduction in December 2020, it has amassed considerable success, selling over 150,000 units in India and other markets. Originally exported to 20 countries, the expansion of manufacturing capabilities now allows for the production of LHD models, broadening the vehicle’s market reach worldwide.

The launch of the Nissan Magnite in Saudi Arabia symbolizes its entry into the West Asian market, highlighting Nissan’s adaptive global strategy. This introduction not only showcases the vehicle’s growing popularity but also reflects enhanced manufacturing capabilities that support international expansion.

Original Source: www.thehindubusinessline.com