GM Introduces Electric Cadillac in Japan: A Step Towards EV Market Growth
General Motors has launched an electric Cadillac in Japan, starting order acceptance on Saturday, featuring a range of 510 kilometers. The company plans to introduce another EV next year. Competition arises from Tesla and BYD, alongside domestic efforts from Honda and Nissan, amid stagnant EV sales in the country.
General Motors (GM) has officially announced the launch of an electric Cadillac in Japan, with order acceptance starting on Saturday. This luxury SUV boasts an impressive driving range of up to 510 kilometers. John Roth, GM’s Vice President, expressed confidence in the Cadillac brand’s ability to succeed in the Japanese market, emphasizing the vehicle’s appeal to luxury customers beyond being just an EV.
In addition to the Cadillac, GM plans to introduce another electric vehicle (EV) in Japan by next year. Competition is increasing as overseas automotive manufacturers also introduce electric SUVs in this market; for instance, Tesla will commence deliveries of its flagship SUV, while BYD plans to launch a new model in April.
Japanese automakers are not standing still, as Honda and Nissan have announced plans to ramp up their EV production, with new model introductions projected for fiscal 2025. Last year, EV sales in Japan reached nearly 60,000 units, representing only 1.3 percent of total new car sales. The industry hopes that an expanded selection of models will revitalize the sluggish EV market in Japan.
The launch of GM’s electric Cadillac in Japan marks a significant step in the increasing competitiveness of the EV market. With other manufacturers, including Tesla and BYD, also entering, alongside domestic efforts from automakers like Honda and Nissan, the market is expected to diversify. The hope is to boost EV sales and encourage greater acceptance among Japanese consumers, currently representing a small percentage of the new car sales.
Original Source: www3.nhk.or.jp
